Content marketing is effective, everyone is talking about it, and many are leveraging it. The catch is, the content you are publishing is only really helpful when it’s targeted, useful and engaging content. In fact, 61% of consumers say they have more confidence in companies that deliver custom content.
Even more intriguing, Custom Content Council explains that 7 out of 10 consumers want to learn about a business by reading articles, not ads.
So what can content marketing do for your business? The benefits of content marketing are big, they include:
- Building a personal connection with customers
- Helping prospects find you
- Educating your customer
Successful small and large businesses — from all industries — can produce creative content across print, digital, and in-person channels. In fact, proven and successful content marketing campaigns come in various forms and appear in many different mediums, such as:
- Websites, Micro-sites, and Online Communities
- Webcasts and Podcasts
- Social Media
- Mobile Apps
- Magazines and Newsletters
- Guest Speaking Presentations
- Industry Conference Booths
There are no limits to content marketing campaigns, so let your team get creative when you mapping out your content marketing efforts. Just remember to always make the content you publish helpful, interesting, engaging, professional, and even fun. Readers want to engage with you and your content, not just read the same ol’, stale advertising style copy.
Sherice Jacob recently published her content marketing predictions for 2014. She began the conversation with a surprising number: More than 27 million pieces of content are shared every day. While “content is king” is being repeated over and over, the collective eyes of digital marketers are shifting into focus on quality, usability and performance of their published content. Simply producing content just means you are a single digit among the 27,000,000 pieces of content being produced in the next 24-hours.
The tasks associated with creating content are often assigned to the marketing and/or creative teams. Producing quality content is important, publishing content on a regular basis is also important, but knowing which content is worth creating and what content is engaging your audience is key.
Of the surveyed B2C marketers, more than 85% are engaged in content marketing, with most admitting to their struggle of justifying the effectiveness of their content marketing. So how do you create the content you need, in your brand voice, while nailing its effectiveness?
A smart outsourced partner could be your answer.
More than 50% of recently surveyed marketers report they are creating their content completely in-house, and a little more than 40% of surveyed marketers are using both in-house and outsourced resources for content creation.
At eZdia, we’ve solved many of the worries commonly held in outsourcing partnerships.
We’ve solved the need for a refined workflow and routine with our content creation tool. With a quick log in, you have access to view the status of all requested content, click-in to view the details of each piece of content. This includes keyword research findings with expected volume for the chosen terms, the body of the content and the final, edited version.
So are you ready to take a look at how our content creation platform can provide the ultimate support for your content marketing plan?
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.