A recent study by the Content Marketing Institute predicts an increase in the average budget allocation for content marketing, accounting for more than 25% of the total marketing budget in 2014.
Effective Content Marketers Are Spending More
Effective B2C marketers are currently outspending their less effective counterparts by more than double. The most effective marketers are spending, on average, 32% of their total budgets on content marketing, vs just 10% for their less effective counterparts.
Shift in Content Marketing Driving the Need for a Technology Based Solution
Using an average of 12 content marketing tactics, 7 out of 10 marketers report they are producing more content than they did in 2013. The increase in allocated resources are driving the c-suite’s need for results.
The hurdles to success often include ability to scale cost-effectively, glitches in the workflow and the need for supportive technology.
Our content creation platform, workflow management and dynamic page generation tools were developed with the leadership of Alok Jain, former content leadership and technology team member at Wal-mart and eBay. With his unique perspective of the many real pain points that exist, our tools were designed to remove the chaos from your content initiatives.
The eZdia team is headed to OMS Tech Marketing 360 event this week.
We’ll be giving tours of our content creation platform and talking about how to scale content initiatives for 2014.
Will you be there too? Drop us a line using the button below, and our team will follow up shortly to schedule a time to meet.
About OMS Tech Marketing 360
The newly named Tech Marketing 360 is the only event dedicated to the technology marketer. Scheduled for February 18-20 at The Ritz-Carlton, Laguna Niguel in Southern California. Their mission is to build a community of tech marketers, featuring visionary strategies, over 400 senior-level tech marketing professionals will be there discussing cutting-edge innovations and strategies to drive your marketing success. For more information visit Tech Marketing 360.
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.