7 Ways to Improve your Mobile Commerce Strategy

Posted by & filed under Content Strategy, ecommerce, SEO Strategy.

While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest demographic as Baby Boomers age. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way… Read more »

10 Image Optimization Tips to Increase Conversion on Your Product Pages

Posted by & filed under ecommerce, SEO Strategy.

Images are powerful tools for your product pages. As the saying goes, “A picture paints a thousand words.” However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. Go for High-Quality Product Images Your product photos need… Read more »

SEO for Amazon v/s SEO for Google

Posted by & filed under ecommerce, SEO Strategy.

Google has long enjoyed a monopoly in the space of search engine rankings, and SEO is as important today as it’s ever been. But, when it comes to eCommerce and online shopping, the search engine has some fierce competition. Do you know its main competitor? Amazon is that competitor! How come? Well, more people (individuals… Read more »

How to Find and Target High-Value Keywords for Your Business

Posted by & filed under Content Strategy, SEO Strategy.

Keyword research and competitive analysis are two of most important things for any business to boost their online presence. A wrong keyword strategy in place means losing most of the site’s traffic, leads, and ultimately, the money. It’s therefore important to understand the entire keyword research process to get right and relevant keywords for the… Read more »