Marketers know what content means for their businesses. Today every business has an online presence, and they understand how crucial excellent, unique content is for maintaining that presence. Content is king, and will remain so. Having been in the industry for many years, we understand the various roadblocks that e-commerce companies face in order to… Read more »
Posts Categorized: Content Strategy
The Marketplace Content Chasm Continuing from where I left my last blog, an offshoot of CrewMachine is our newest cataloging solution, Listify. Before I start talking about it, I would like to elaborate on the chasm that exists to manage seller centric content today. Simply because of one reason – marketplace economics are exploding, every… Read more »
That’s right: Thanks to the Internet, your store can be open 24/7. A large number of e-commerce sites, supported by an ever increasing online customer base and the increased popularity of online shopping in general, have made e-tailing hot like never before. E-tailers can now serve their customers and sell products all day during this… Read more »
Festive season is just a few weeks away. According to a recent study, 56% of online shoppers in India spent Rs. 5,000 or more during the 2014 festive season. Is your eCommerce store ready to make the most of this time? To do so, you’ll need a clear-cut content strategy.
In content marketing, creating content is half the battle. The other half is distributing it across the many platforms on the web so that it can reach the largest possible audience. The goal should be to get the content seen by as many people as possible. After all, content that doesn’t get viewed is not… Read more »