SEO for Amazon v/s SEO for Google

Posted by & filed under ecommerce, SEO Strategy.

Google has long enjoyed a monopoly in the space of search engine rankings, and SEO is as important today as it’s ever been. But, when it comes to eCommerce and online shopping, the search engine has some fierce competition. Do you know its main competitor? Amazon is that competitor! How come? Well, more people (individuals… Read more »

E-commerce Jargons Explained: GMV, NMV, Valuation

Posted by & filed under ecommerce.

It’s never easy trying to decode what eCommerce professionals mean. Most of us face this problem as the words, terms and jargon they use are typically not what we are used to. So, we’re often left running for a dictionary.   Since eCommerce is still a relatively a new and evolving industry, average users are… Read more »

Product descriptions word count: How much is too much?

Posted by & filed under Content Strategy, ecommerce.

In today’s society, more and more people turn to eCommerce websites to research items that they are interested in purchasing. This means that product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out…. Read more »