The Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping

Posted by & filed under Business & Entrepreneurship, ecommerce.

Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360 technology (thanks to in-house, proprietary Oculus tech) enables users to enjoy a 360-degree panoramic experience without using a headset. Now that we’re… Read more »

7 Ways to Improve your Mobile Commerce Strategy

Posted by & filed under Content Strategy, ecommerce, SEO Strategy.

While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest demographic as Baby Boomers age. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way… Read more »

5 Tips for Winning Blog Optimization

Posted by & filed under Content Strategy.

By now, what you’ve read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you’ve written your first post and added it to the website. And the result is the sound of silence. It doesn’t appear that people are reading the blog at all, so what’s your… Read more »

10 Image Optimization Tips to Increase Conversion on Your Product Pages

Posted by & filed under ecommerce, SEO Strategy.

Images are powerful tools for your product pages. As the saying goes, “A picture paints a thousand words.” However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. Go for High-Quality Product Images Your product photos need… Read more »