How to Use Content to Build Trust With Your Audience

Posted by & filed under Content Strategy, Content Tips, ecommerce.

Your customers are, quite literally, inundated with information constantly. While estimates vary, there are somewhere in the neighborhood of 2 million new blog posts popping up every day. That means your content marketing strategy has to go beyond 500-word posts. Also, your social media posts have to do more than merely promote your products. Today,… Read more »

How to Outshine Your Biggest Competitors on eCommerce Marketplaces

Posted by & filed under Business & Entrepreneurship, ecommerce, Marketplaces.

Selling online is a popular way to reach a wide audience of shoppers, whether you offer products that target a specific niche or those that suit the general public at large. Catching a buyer’s attention, however, is a different story, one which requires significant research and knowledge of the best eCommerce marketplaces that suit your selling tactics…. Read more »

How to Complete a Buying Guide Content Gap Analysis

Posted by & filed under Content Strategy, Content Tips, ecommerce.

To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides. With their potential to improve SEO rankings, increase traffic and create conversions, buying guides are a powerful tool in your marketing strategy. Even if your site already has an extensive knowledge base, there may be opportunities you’ve missed, called… Read more »

How to Identify Content Gaps on SKU Pages

Posted by & filed under Content Strategy, Content Tips, ecommerce.

SKU pages need to do more than merely describe products. Product pages act as your virtual salesperson, highlighting and positioning the most important and intriguing features and benefits. In order to remain as competitive as possible, your product language needs to go beyond marketing copy to increase your conversion rates and decrease abandoned shopping carts…. Read more »