How to Outshine Your Biggest Competitors on eCommerce Marketplaces

Posted by & filed under Business & Entrepreneurship, ecommerce, Marketplaces.

Selling online is a popular way to reach a wide audience of shoppers, whether you offer products that target a specific niche or those that suit the general public at large. Catching a buyer’s attention, however, is a different story, one which requires significant research and knowledge of the best eCommerce marketplaces that suit your selling tactics…. Read more »

How to Complete a Buying Guide Content Gap Analysis

Posted by & filed under Content Strategy, Content Tips, ecommerce.

To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides. With their potential to improve SEO rankings, increase traffic and create conversions, buying guides are a powerful tool in your marketing strategy. Even if your site already has an extensive knowledge base, there may be opportunities you’ve missed, called… Read more »

How to Identify Content Gaps on SKU Pages

Posted by & filed under Content Strategy, Content Tips, ecommerce.

SKU pages need to do more than merely describe products. Product pages act as your virtual salesperson, highlighting and positioning the most important and intriguing features and benefits. In order to remain as competitive as possible, your product language needs to go beyond marketing copy to increase your conversion rates and decrease abandoned shopping carts…. Read more »

Why E-commerce Content is Still not an Easy Problem to Solve

Posted by & filed under Content Strategy, ecommerce.

Like any business, e-commerce has its share of trials and tribulations, especially when it comes to content. For an online shopper, product descriptions must paint a picture and make up for the inability to touch feel the product – this makes content paramount. Obviously, when it comes to e-commerce, it’s content that impacts sales, drives traffic… Read more »