Product descriptions word count: How much is too much?

Posted by & filed under Content Strategy, ecommerce.

In today’s society, more and more people turn to eCommerce websites to research items that they are interested in purchasing. This means that product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out…. Read more »

How to Find and Target High-Value Keywords for Your Business

Posted by & filed under Content Strategy, SEO Strategy.

Keyword research and competitive analysis are two of most important things for any business to boost their online presence. A wrong keyword strategy in place means losing most of the site’s traffic, leads, and ultimately, the money. It’s therefore important to understand the entire keyword research process to get right and relevant keywords for the… Read more »

How To Add Quality Into Your Content?

Posted by & filed under Content Strategy, Content Tips.

Quality content is important for your website for many reasons. With quality in your content, your site benefits on many fronts, including: Ranking benefits Improved visibility Increased brand awareness A thrust to ROI and revenues Yes, quality content impacts on so many levels that no business can afford to ignore either it or its virtues…. Read more »