In the Crowded World of Marketing Tech, Where Do You Stand?

Posted by & filed under Content Distribution, Lean Content, Marketplaces.

There’s a SaaS for That! I am sure you all remember Apple’s trademark – There’s an App for That! I had a similar feeling at MarTech when I was looking through all the software. There were possibly a dozen solutions for any problem you could think of. Whether it’s predictive intelligence/machine learning tools to do… Read more »

Redefining the Value Chain of Content in the Age of Instant Gratification

Posted by & filed under Content Distribution, Content Strategy, Content Tips.

Content needs are constantly evolving. The days of pounding away at typewriters disappeared with the arrival of personal computers and accompanying software, and the Internet pushed content creation into its next phase, a phase in which speed, scale and efficiency are more important than ever. But the market continues to demand more. With the rise… Read more »

Missing the Boat on Adwords Reports?

Posted by & filed under Content Distribution.

How are your Adwords performing? Your marketing chain of command is probably very interested in the answer, but the rise and fall of an Adwords campaign depends on so many factors. The answer tends to be fairly complex. Consistent tracking and analysis can help provide the answers your are looking for, but accessing the right report can… Read more »

Is Google’s Enhanced CPC Option Effective?

Posted by & filed under Content Distribution, Uncategorized.

Google offers various bidding models for your ad campaigns—like CPC, CPM, and CPA. The latest model is Enhanced Cost-Per-Click (ECPC). But how do you decide which is this right bidding model for your campaign? To understand this first let’s look at what exactly ECPC means. Google’s support blog for Adwords explains Enhanced cost-per-click (ECPC) is a… Read more »