Important Factors Influencing Purchase in E-commerce

Posted by & filed under ecommerce, Marketplaces.

In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior: 1. Good Product Quality One of the most important factors influencing consumer buying behavior is the quality of the product and the quality of information about that… Read more »

The Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping

Posted by & filed under Business & Entrepreneurship, ecommerce.

Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360 technology (thanks to in-house, proprietary Oculus tech) enables users to enjoy a 360-degree panoramic experience without using a headset. Now that we’re… Read more »

7 Ways to Improve your Mobile Commerce Strategy

Posted by & filed under Content Strategy, ecommerce, SEO Strategy.

While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest demographic as Baby Boomers age. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way… Read more »

5 Tips for Winning Blog Optimization

Posted by & filed under Content Strategy.

By now, what you’ve read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you’ve written your first post and added it to the website. And the result is the sound of silence. It doesn’t appear that people are reading the blog at all, so what’s your… Read more »