Are Google Penalties Saving the Web?

Posted by & filed under SEO Tips.

Remember in the old days when the Internet was new? Then the gaming began… In the old days, before Google penalties, a website could use a variety of keywords to drive traffic to a website, and the keywords didn’t have to match the website’s copy. For example, a company selling car parts could use the keywords,… Read more »

5 Quick Steps to Excellent Marketing Strategy

Posted by & filed under Content Strategy.

More than 1/3 of marketers did not have a documented marketing plan in 2013, according to a recent study by Marketo. At the center of a business’s growth and marketing initiatives sits the marketing strategy. To define it in simple terms we can say that a ‘Marketing Strategy’ pulls together all the marketing objectives into… Read more »

Beat Your Competition With Smart Content

Posted by & filed under Content Tips.

Ever wonder what kind of content will help you rise above your competitors? We’ve all heard the saying “content is king”, but how do you gain visibility or earn a higher search engine rank simply leveraging content? What exactly is “content”? Content includes the words you write, created image, facts, jokes, posted videos, carefully crafted… Read more »