How Content Impacts Customer Loyalty

Posted by & filed under Content Marketing, Content Strategy, ecommerce.

As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention. Online shopping has always been good for customers and increasingly difficult for brands. Customers leverage the convenience of the web to research product verticals,… Read more »

How to Complete a Buying Guide Content Gap Analysis

Posted by & filed under Content Strategy, Content Tips, ecommerce.

To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides. With their potential to improve SEO rankings, increase traffic and create conversions, buying guides are a powerful tool in your marketing strategy. Even if your site already has an extensive knowledge base, there may be opportunities you’ve missed, called… Read more »

How to Identify Content Gaps on SKU Pages

Posted by & filed under Content Strategy, Content Tips, ecommerce.

SKU pages need to do more than merely describe products. Product pages act as your virtual salesperson, highlighting and positioning the most important and intriguing features and benefits. In order to remain as competitive as possible, your product language needs to go beyond marketing copy to increase your conversion rates and decrease abandoned shopping carts…. Read more »