2013 was a prolific year for content marketing books. Thousands of books made it to the virtual shelves of Amazon and beyond. Books filled with new ideas, fresh insights and new data sets were written by seasoned authors, popular bloggers and new to the scene writers.
A wide breadth of topics were covered and new subjects dissected. If you are looking for a book on content marketing that could make a significant impact on your marketing strategy for 2014, these 5 must-reads are for you.
New York Times bestselling author Gary Vaynerchuk shares his blueprint for success creating social media strategies to connect with your customers.
2. New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
The international best-seller, David Meerman Scott offers step-by-step instructions on how to get your marketing and PR message to the right people through content and inbound marketing.
This is the book that will give your content marketing strategy the foundation it needs to be successful. Just shy of 400 pages, Joe Pulizzi will teach you how to create a tailored marketing strategy specifically focused on creating content that resonates with your customers.
Most marketing books are based on business improvement advice. Scott Stratten, an incredibly funny storyteller, gives readers a what-not-to-do list of marketing activities. Complete with hilariously real examples of business faux pas, slip-ups and missed opportunities.
Youtility provides the blueprint for a new approach to marketing. Jay Baer gives his readers the plans needed to start creating useful information in order to intentionally change the relationship with your customer.
There are so many books that deserve to be included on this list, top 5 is frankly a bit short. Have you read any of these yet? Which books are on your must-read list for 2014?
About Padmini Murthy
Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.