The traffic that reaches to your website through natural searches, not through paid advertising, is known as organic traffic. This traffic is important for your website for many reasons, including:
- It’s the real traffic
- It’s the relevant traffic
- It tends to consistent or It’s permanent
- It brings targeted audience
- It leads to better conversion rate
- It’s more beneficial than those received from social sites etc
- Its benefits last for longer
- It’s cost-effective
It’s obvious that organic or search traffic is something your business simply can’t afford to ignore. It’s however hard to get, and neither can you buy it nor expect to get it overnight.
Besides, it takes sustained efforts of days, weeks and sometimes months to gain organic traffic to your website. And above all, you need to apply the right SEO strategy and follow search engines guidelines and Google updates to drive search traffic to your site.
There are many ways to gain organic traffic to you website. You can work upon links, backlinks, metadata, internal linking, guest posting etc to also gain natural traffic. In this blog, we will however only discuss the content-based strategy that will help drive the search traffic to your website.
Your content to drive organic traffic thus should include:
- You should blog in a way to give answers to your target audience’s questions as doing this means you are giving solutions to their problems. And this is how organic traffic is generated.
- Write content in a way that search engine understands. Don’t look to stuff keywords, it won’t work. Rather, write around a specific topic or subject and go deep and be detailed. Such content turns readers into customers.
- Look to get referring traffic and this can be done when you contribute to popular websites or blogs of the same niche or industry. Never go for low-quality or ‘irrelevant sites’ as such kind of guest postings do more harm than good.
- Doing keyword research and writing around these focal points may help to some extent, but leveraging long-tail key terms is something you should do quite often.
- Don’t look to write around popular keywords straight up. Rather, try to take up some specific topics to build the base and then switch to ones that enjoy more searches.
- Being consistent with content is a big factor as Google’s crawling takes into account new and fresh content. And it’s also proved that sites with more frequency in their posts benefit more than those that not.
- Do away with short length content as this does not work anymore. Switch the focus to longer length as this boosts engagement and is also preferred by search engines for ranking purposes.
- And lastly, never ever try to cut down on the quality part, and don’t rush into poor content, useless information, domain-neutral posts etc.
It’s obvious that your natural traffic will depend a lot on your content strategy. So, make sure to adhere to those laid down SEO guidelines about content and let search tariff reach your website.